Talking about going to market and launching your product with the best results possible, we feel that we should dedicate a section to ABM.
ABM, or Account-Based Marketing, is basically a strategy where you focus your attention on select, high-value accounts. It allows you to create super-targeted campaigns that are made and crafted for individual accounts, select industries or groups of target companies, and tends to have a great ROI. It also happens to work extremely well for product launches, where an ABM approach can let you bring your product to the accounts that are likely to convert – or that will bring the most revenue when they do.
Here, we’ve gathered the tips & tricks that can help you get started with ABM, and make your strategy a smashing success: