89% of product launches don’t meet their goals
Why is this happening and what can you do to increase your odds?
Working in silos can lead to a gap between Product, Marketing and Sales in preparation for the launch.
Tough to cut through the noise
It’s challenging to stand out from other players when everyone has the same tools, formats, channels and ad words.
Keeping a message consistent through all stages of a product launch is no easy task when it passes through several teams before reaching the customer.