89% of product launches don’t meet their goals
Problem
Launching a product means getting your product message and material to different people in different markets. Everyone needs to receive a consistent message that is tailor-made for their market and role, and everyone needs material that is always accurate and compliant to local regulations.
On top of that, you need to verify that your product message and material actually performs – and quickly make adjustments if necessary.
Solution
With SP_CE you can control your product message and material both internally and externally. You can create digital rooms for each market, design them to stand out and fill them with relevant material that can be automatically updated to conform to regulations and messaging.
These rooms can be shared time and again, ensuring that your message remains consistent no matter who shares it – and who receives it.
4 steps for a successful product launch
1. Create a space and Gather information
Manage internal and external efforts by collecting all marketing collaterals, ads, tutorials and training material in one Space.
2. Internal launch
Sometimes the sales organization is the toughest buyer, why the internal launch is crucial. Make sure that people in your own organization has all the education and information they need before they meet the customers.
3. Launch
Share your digital room with your key opinion leaders, sales partners and customers. One link will get them all the product information they need – always updated with the latest version, for the right market and right language.
4. Follow up and sell more
Follow traction from the start and continue to optimize both messaging and performance. See which files that gets the most attention and what product videos that are being watched.
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