77% of B2B buyers say that their last buying process was difficult*.
We’re not surprised: a B2B purchase can involve up to 10 people and sellers need to address and align stakeholders, engage them throughout the journey and make sure their champion can successfully drive the deal internally.
It’s no wonder that buyers find it hard to buy, or that many deals are stalled or lost as a result. Engaging buyers is hard, and keeping sales momentum without buyer engagement is almost impossible.
With SP_CE, you can tackle this challenge by engaging your buyer at every step of the way, addressing every stakeholder and empowering your champion to sell your product as well as your sales team can.