Preparing your go-to-market effort is a lot like paving a road in a certain direction. Where you’ll want to find the right vehicle for your journey and clear a path toward the right place.
In less allegorical terms, your go-to-market journey begins with an extremely collaborative effort where you’ll locate your market, decide how to reach the customers there and find your Ideal Customer Profile (ICP). Here, you will also crunch your message, set a value prop and create marketing collaterals that fit said message like your favorite pair of jeans fit you.
In SP_CE, this preperation can take place in a shared space where your message can come to life.