Sales Enablement and Buyer Enablement are both key when it comes to closing B2B deals. Here is what sets them apart – and how you can use them to get a serious competitive advantage.
Buyer enablement vs sales enablement
If we wanted to explain the differences between the two in one sentence, we might say that:
Buyer enablement means that you make it easier to buy, while sales enablement makes it easier to sell.
With that in mind, we can clearly see that using both sales enablement and buyer enablement can be a winning combination. That way, you can help your sales teams sell while making is as easy as possible for your buyer to make the right decision and buy your product.
SP_CE can help you enable your sellers and buyers alike – saving up to 50 % time for everyone involved in your deal. Contact us to get a live tour of our product and see how SP_CE can make it easier to sell and buy your amazing product.