Hire PAM! The World’s first
AI Channel Manager

PAM is the world’s first autonomous AI Channel Manager, who ensures that everyone gets accurate answers, training and support, in their native language, 24/7.

Double up on partner mindshareskillsengagementsalesgrowth without hiring more people to your sales team.

Double up on partner mindshareskillsengagementsalesgrowth

without hiring more people to your sales team.

PAM - AI Channel Manager

What do we do?

SP_CE makes it possible for your partners and customers to reach your content and train their skills – both in classic on-demand courses and AI-enabled role plays. Through SP_CE they can also enter leads, deals or support tickets, place orders and much more. All from their phone, tablet or desktop, through our web client, or why not, over WhatsApp.

And no matter the place, or the interface, PAM is always there to help.

Platform

An out-of-the-box Partner Portal with PAM AI embedded and ready to serve. We’re not only offering you a great interface. Instead, we’re providing access to capabilities from any device and application.

Homepage-Platform

Compliance

PAM is designed as a No-hallucination AI that you control. So you can provide access to the exact information users are allowed to see – and nothing besides.

Intelligence

SP_CE shines a light on the black box of channel sales, and brings unique datapoints that were previously invisible.

Homepage-Inteligence

150.000 users in 40+ countries

You’re in good company.

Assiba
DA Surgical
MAS Medical
Bird & Bird
Purelink
Wock
Aquatic
Aleger
Ivisys
Icy Box
Germitec
HBS
Silentia
Vixor
Metrum Cryoflex
Mediq
Integrum
StageSmarts
RTI
CurveBeam AI
Geko logo
iLoq
Fogmaker
Atlas Copco
Dynamic Factory
Entrhal Medical
Swiss Dental Solutions
Tellus
b-rayZ
Sternmed
Mölnlycke
VBN Components
Valley Electronics
Spes Medica
Creative
Stille
Surgical Science
Radiobotics
Hercules
ihse
AB-CT
Medstrom
Dimatex
Genesys Spine
Speed Care Mineral
Motility Count
Nordic Neuro Lab
Panaro

See how it works in this video, or click to book your private demo.

BOOK A DEMO
CHANNEL CHALLENGES

The realities of Channel Sales

The choice of going indirect comes very often natural within the ambition of scaling sales outside what is considered home market(s). But, channel sales business is uniquely tough, and here are some of the reasons.

Do you recognise anything? We’re helping you managing exactly this.

Homepage-Channel challenges-why is it tough

Why is it tough?

  • Disconnected market penetration.

  • Dilution of messaging and it’s hard to stay on-brand.

  • Long lead time and time-to-action.

  • Lack of visibility and control.

  • Distance between you and partners makes it challenging to enable, engage and activate sales teams.

Homepage-channel challenges-what does it mean?

What does that mean?

  • Pareto rules: Most companies we meet estimate that 20% of their active partners drive 80% of the revenue.

  • Bottom performers barely contribute to your revenue.

  • Maybe 40 – 60 % of partners perform OK but not great.

Homepage-Channel Challenges-How do organization act?.

How do organization act?

  • Channel managers either tend to spend more time with Top-20 partners, leaving others to drift…

  • Or, they spend too much time in assisting the middle tier of inconsistent performers.

  • Worst case scenario, they try their best to be everything for everyone, ending up with a poor result.

Want to know more? Download the guidebook “Channel Sales Success 2026” here.

CUSTOMER INTERVIEW

Learn how SP CE

helps companies like yours

Valley Electronics | SWITZERLAND

And I was LIKE… SOLD!

Radiobotics | DENMARK

If we wouldn’t
have SP CE…

Germitec | USA

It allows me to be
in total control…

Curvebeam-AI | USA

This is how we went
live in 48 hours…

Firstkind/Geko | UK

This is how we make partners more successful…

WHY ALTERNATIVES DON’T FIX IT

Our customers knows the difference. SP_CE brings new capabilities that enable the power of your organization.

Continuing with what’s broken

You can probably survive for a while doing what you’re already doing. It may be a bit stressful for you, your organization and your partners, but stress can be handled, right?

At least for a while. But pretty soon competitors will start to use the latest tech to run faster than ever before. And then the stress will turn into fear when you realise you’re losing ground.

Building your own solution

Vibe coding is a trend, but our customers would never build their own solution, and here is why:

Continuous evolution: The world does not stop. A first version may be easy, but the following takes an organisation to innovate and maintain.

Security is everything, and cyber threats and vulnerability must be managed daily.

Building an AI framework for accuracy and compliancy requires resources, experience and time.

Budget, compare all the above efforts over five years, and the sum will be so much higher than you may have thought.

Classic Partner portals

Many solutions in the market represents 20 years old technology.

Either there are large enterprise platforms with expensive license plans and extensive implementations.

Or, they might be small platforms covering only a fraction of what you need to succeed.

In a time where the use of Claude and MCP connectors exploded in use, there is simply a need for more modern applications.

The multi-tool approach

Having different tools for Content sharing, Learning management, Deal management, Support ticket entry, Chatbots and more, creates a scattered experience that is anything but smooth.

In a complex world people run from complexity in favour for what is easy and intuitive to use.