Now, it’s time to run your campaigns in the channels of your choosing. I.e. it’s time to get the right content into the right hands, and work to nudge them forward in the buying journey.
It goes without saying that you also need to follow up on how it goes. This should really be done in regular intervals, so that you see what’s working and what’s not. Giving you a chance to adjust the content.
Once the campaigns are over and done, you’ll also want to gather your results and make them visible for the rest of the organization. To prove your case and show just how nice of an ROI you’re getting from your ABM strategy.