Ok, so when you’re thinking about what CRM system to choose, understanding what kind of CRM you’re dealing with is crucial. This is, however, not a super-simple question when it comes to Hubspot, as it doesn’t neatly fall into any one category. Here’s what to know about Hubspot to understand what kind of CRM it is:
So, if Hubspot doesn’t neatly fall into any one CRM category, how can we define it? Well, in this article, we’ll attempt to sort this out by explaining what Hubspot actually is.
What kind of CRM is Hubspot?
HubSpot Is a Cloud-Based CRM
First off, HubSpot is what is called a cloud-based CRM, which means it runs entirely in your browser and doesn’t require any installation on your device. Unlike the old-school CRMs that require on-prem servers and IT teams, Hubspot handles all of that technical heavy lifting. Your data is stored in the cloud and can be accessed no matter where your team members are at any given moment.
Hubspot is a inbound, marketing-focused CRM
If there’s one thing that almost defines Hubspit it’s this: unlike many other CRMs, it has its origins in inbound marketing. So, Hubspot isn’t just about managing customer data, but is rather built around attracting, engaging, and ultimately delighting customers through valuable content. Which sounds kind of cliche, but is true regardless.
Hubspot is really a growth platform
Hubspot has evolved into what we can call a customer platform. Here, all of the below can be managed:
- Sales: Like contact management, deal tracking, pipeline visualization and automation of sales flows.
- Marketing: Emails, landing pages, social media, SEO and automations of marketing flows.
- Service: Support tickets, knowledge database, chat and customer feedback.
- Content: Website content, PDF guides etc. can all be stored here.
- Operations: Like synchronization of data and automations you can program according to need.
Hubspot is a low/no-code CRM
Hubspot is designed to be low-code, so most functionality can be configured without knowing any programming languages, and you can build workflows, email templates and landing pages with simple drag-and-drop. Which is not to say that there aren’t options for code-based customizations, but many companies can live without this, more advanced, option.
What separates Hubspot from other CRMs
- Hubspot vs. traditional sales CRMs: Unlike sales-focused CRMs like Pipedrive, Hubspot covers more of the customer journey than just the sales portion.
- Hubspot vs. enterprise CRMs: If we compare it to, say, Salesforce or Dynamics 365, Hubspot trades some advanced customization options for ease of use and a quicker, cheaper implementation.
- Hubspot vs. industry-specific CRMs: Compared to specialized CRMs made for real estate, healthcare etc. Hubspot is really industry-agnostic and general-purpose.
Want to know more about Hubspot before you make your decision? Then, you can head to our Hubspot Page here.
