
About Radiobotics
Industry: MedTech, AI Imaging
Use Case: Content Sharing, Partner Training
Effect: Compliant and easy partner enablement that supports global partner training and resource access.
Hi Elyse! Tell us a little bit about Radiobotics.
Radiobotics is a Danish AI company that specializes in MSK image analysis. Our premier product, RBfracture™, looks at X-rays for trauma-related findings. Our AI drives an analysis, or identification, of fractures, dislocations, lipohemarthrosis and effusions.
So, anytime you might have an injury and you have an X-ray taken, RBfracture looks at that to determine if there’s any trauma.
Can you tell us about your customers?
Our customers are all over the world. They are hospitals, public or private, as well as clinics. Any place where you find an X-ray, our product can find a home.
We sometimes use direct sales to reach these customers, but more often than not we utilize a network of resellers or distributors, companies that probably sell other IT-related products for hospitals, Radiology and Emergency departments.

What are the challenges of running this type of indirect sales model?
Around 50% of our revenue is driven by partners and partnerships. These partners are all over the world and have different cultures, different languages, different technologies, and different needs for technology versions. We need to make sure to give them consistent resources and resources that are easy to find, and there’s really no other good way that we could achieve this if we weren’t using SP_CE.
We utilize SP_CE to organize and present our information in a really beautiful way, so that we can ensure that any friends of ours who might recommend our technology, sell our technology, place or train on our technology, can find everything they need in one beautiful stop.
What would you do if you didn’t have SP CE?
We would probably have a billion Google Drive folders that were organized in a mind-bogglingly frustrating way. We would probably have a myriad of permissions and would probably not pass any of our medical device regulations due to security clearances. And it would be an absolute mess to maintain and update.
What is your experience working with the SP CE team?
We are a scale-up and we like working with other scale-ups. And we know that scale-ups are usually feisty, hungry, scruffy. We listen to our customers. We take our ideas and we put them into practice. So I really liked being introduced to SP_CE because, as another scale-up, we recognize heart, intent, and passion when we see it.
Working with SP_CE is super-easy. I know that any modifications or questions will be addressed and answered completely and quite quickly. The team wants to improve their product, their processes. They want to grow. They want me as a customer and I feel like I mean something to SP_CE. So I really enjoy working with the team and have no complaints. It’s too easy. Suspiciously easy.
Do you have any advice for others about to start working with SP CE?
I think that we’re at a point in time, now in 2025, where technology should match your resources, your problem, your customers, and your processes. And so I think the first step would be to map out exactly what you want to achieve, what you want to make available and how you want the process to flow.
The SP_CE platform is really easy to use and adapts really fantastically to whatever your framework might be. So whether you’re looking to provide resources to customers, to partners, or some sort of mediator, it doesn’t really matter. The first step is just figuring out what you want to achieve and how you want to achieve it. And then everything else is just icing on the cake.



