Product Launch

Much like a great adventure in the movies, your pre-launch phase starts with an idea: you are going to bring your product from point A to B to C in the best way possible.

This idea then goes through a butterfly-like metamorphosis and becomes an action plan for how your Product and Marketing team will get your product to the right people. This usually means that you crunch your product material and message and mold it after the target audience – before it’s time for Marketing to create some absolutely superb material and package the product offering.

Your launch phase is kind of like a choreographed dance that starts as a slow dance, and becomes a full-fledged samba by the time you see the finish line. In other words, you start softly by launching the product in your own organization, where Product and Marketing teams share the product and message with sales – and hold meetings and workshops to make sure they’re up to speed.

After that, your dance picks up the pace as you launch your product to your customer base, or pick a number of select accounts to start with.

In SP_CE, the whole launch is done in one and the same environment where:

Great movies don’t end when the credit rolls but are re-mastered and re-engineered. In the same way, your product launch isn’t exactly over when people know about your product. Instead, you will look at how your material performs and adjust where needed.

In SP_CE, both Marketing and Sales can easily follow up by: