germitec-logo

About Germitec

Website: https://www.germitec.com/
Industry:
MedTech
Use Case: Content Sharing, Training, Partner Sales
Solution: Partner Portal
Effect: SP_CE has given us big-company operational capabilities without needing an army of administrators or IT support

Hi, Keith! Tell us a little bit about Germitec.

Germitec is a global leader in high-level disinfection (HLD) technology, focused on transforming infection prevention in healthcare. Our flagship solution, Kronos, is the first FDA-cleared UVC high-level disinfection device for ultrasound probes available in the US. It delivers fast, chemical-free disinfection in just 90 seconds — compared to 7–14 minutes for other widely used options — improving clinical workflows and reducing costs. We operate a hybrid go-to-market model in North America, selling directly to hospitals, IDN networks, and outpatient clinics through our dedicated sales team, while also working with a limited number of strategic channel partners for broader reach.

What made you choose SP CE to help support your partners and customers?

I needed a platform that would set high standards and create accountability with our channel partners, while giving me complete visibility into their activity. SP_CE integrates seamlessly with our CRM, HubSpot, allowing deals from the SP_CE deal tab to flow directly into our system. This transparency keeps leadership and even our board of directors fully informed, and ensures we’re all working from the same data.

How do you utilize SP_CE?

SP_CE acts as both a partner management and enablement hub. We use it to track opportunities, manage forecasting, and ensure partners have the latest approved marketing collateral. It also hosts training programs to keep everyone aligned on our value proposition and messaging. Everything is updated in one place, so there’s no confusion about materials or process.

Chronos by Germitec

Are there any more benefits that you’ve found using SP_CE?

It has given us big-company operational capabilities without needing an army of administrators or IT support. The platform is intuitive — I can add new users and content myself — and it gives me a powerful view of exactly what’s happening across a large geography. For a small but fast-growing company, that visibility and agility is a major competitive advantage.

How has your experience with the SP CE team been?

Fantastic. We were up and running within days of meeting them. The team has been responsive, collaborative, and has helped us set up an efficient, effective system that supports both our daily operations and long-term growth.

“SP CE is ON PAR or exceeds the large corp’s tools. Without having to hire an army of admins or professionals, we were up and running in days. That’s amazing.

Keith Koby
President North America, Germitec