Digital learning remains a good way to attract, recruit, nurture and retain talent. Especially, it turns out, when it comes to the younger generations.
This is a rather important point, as a lot of talent springs from the younger generation that has just recently made its entrance on the job market. A younger generation, that requires transparency and career growth and that, as a result, also want some great L&D while they’re at it. Something that does apply across generations, but that is especially important for Gen Z (born around 1996 and later), meaning that great opportunities for development can be a vital part of attracting said generation to your organisation.
Attracting digital talent with digital tools
This idea sits in line with what Susan Hanold, ADP’s Vice President Strategic Advisory Services, tells HR Dive, noting that “Gen Z is a digital generation with an entrepreneurial mindset” and pointing to the idea of recruiters collaborating with the Learning & Development crowd to see successful results. Ideas that, to us, sound totally reasonable in our current day and age, and that can help recruiters attract this new generation and adapt to the changing requirements they put on an organisation/job opportunity. Which begs a couple of questions, such as what does Gen Z expect from a workplace and the learning that takes place there?. And, equally important, what can we do to adapt to said wants and expectations?
Well, according to Hanold, there are a number of things that Gen Z have come to expect from the learning that goes on at work, and that we’ve interpreted below:
Education and training, digitised. I.e. development initiatives/tools that have at least one foot in the digital – and preferably more than that.
Tools that are there when they need them – super-easily accessed and on-demand. Learning is no longer restricted to the classic, class-room setting of the past, and it is instead expected that developmental opportunities are available no matter the place or time of day.
Development that caters to their driven and entrepreneurial spirits – Gen Z are generally a bit more independent-minded than earlier generations, and 13 % run businesses already. Which should be taken into consideration, so that learning can be adapted to their drives and lives.
Source: https://www.hrdive.com/news/how-to-use-learning-programs-to-attract-and-retain-gen-z/560630/
