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About Creative

Manufacturing, Multimedia Products
Use Case: Product Launch, Channel Sales
Solution: Showrooms, Salesrooms
Effect: A competitive advantage as distributors are given a frictionless experience

Hi, Andrew! Can you tell us a little bit about creative?

Creative is a worldwide leader in Digital Entertainment products. The company was founded in 1981, in Singapore, with a vision that multimedia would revolutionize the way people interact with their PCs. As a company, Creative is now driving digital entertainment with cutting-edge audio solutions, speakers, video products as well as high-end headphones and earphones.

Interesting. I know you recently started using SP CE to further your work. What top-priority problem is our platform solving for you?

It’s definitely about saving time, but also about making sure that the creative portfolio is top of mind for distributors, for retailers in their regions. If they’re looking for a particular opportunity and they have a number of different competitors who supply similar products, we need to make it as frictionless as possible. Now, they can come to a Showroom and get the content as quickly as possible – instead of having to send out emails, request information and wait for a reply.

This is my personal opinion, but I feel that if they have the content at their fingertips, it puts us at an advantage against some of our competitors.

Do you have any tips for organizations that are starting to use Sp CE?

First of all, get familiar with the system by setting up your first real-world example. Then, use the support team to help you tailor your first draft into something that you can send to customers. By using real-life cases, and asking those first few customers to give feedback on the content and how they’re accessing it, you can gradually tailor the Salesrooms and Showrooms into something that will be valuable to your whole range of customers.

Creative use SP CE to launch products and manage partner sales

If we look at your experience working with SP CE, is there anything you want to highlight?

The SP_CE team is very accessible and supportive when you’re setting up the application. So, definitely use them to help you get started.

The SP CE team is very accessible and supportive”

Andrew Killeen
European Operations, Creative