Before going live with a product, there is a fair bit of planning, message-crunching and content creation going on. Where your marketing team may (and should) work with the product team to really grasp the product, set the go-to-market plan and create product material. With that, you’ll have a ton of material that is created, shared and adjusted, and a lot of meetings and interactions that move it all forward.
It’s only natural that keeping track of all these interactions can be a hassle. Especially if material is spread out across multiple channels, and if there isn’t a shared space to keep everything in place. So, how can this step be done in SP_CE?
Well, SP_CE gives you a shared, digital space to work in. Where both product -and product-marketing teams can get together to create, share material and meet throughout this stage. With that, you get a single point of contact that goes across teams and where everything can be stored in one space.