Selling virtually does come with a ton of benefits – like cutting costs, increasing customer visits and getting more deals closed faster – but knowing where to start isn’t always easy. Here are 4 ways to get your virtual sales machine started, and steer it in the right direction.
1. Be ready to change
It may seem like a strange place to start, but in reality the first step to start selling virtually is to get comfortable with the changes that come with it. To move to a virtual model will mean that the traditional processes are uprooted, and that new ones will come to take their place. And as with any change, this may seem a bit scary.
That said, if you as a sales leader can get comfortable with this change and communicate the same level of confidence to your team, you’re in for a world of benefits.
2. Find the right tools for the job
Are you ready to start? Then, it’s time to gather the hardware and software that will make virtual sales possible. This can mean the right computer setup for digital meetings, with high-quality cameras and microphones, as well as the right digital tools. For the latter, we find your classic video-meeting tool to let you meet prospects and customers, along with digital-signing solutions, whiteboards for collaboration and maybe even a Digital Sales Room that can tie them all together.
You don’t need all software and platforms from the start, though, so it’s a good idea to take stock and investigate what you really need to get going – and what you need to keep moving.