What is partner enablement? It’s a large question, but we’ve gathered the most important things to know right here.
What is partner enablement?
In its most simple form, partner enablement means that you give your partner/ distributor the resources to sell your product. Something that, for example, can mean that you give them product training, access to marketing material, real-time updates, tech support etc.
What makes for great partner enablement?
Simply sharing material is oftentimes not enough to achieve a great partner enablement. After all, your distributor is probably working with more products, from more suppliers, than they did before. They are probably as busy as you and have probably grown used to working digitally. In such a situation, simply sending your partner the material and resources they need might not get the desired result. Instead, they need an easy way to access your material whenever they need it, and they need to be continuously engaged digitally. In other words, they don’t just need to be enabled – they also need to be continuously activated.
Check out our article on the 3 steps to reach success with your partner sales strategy here, or go one step further and see how to engage them here.
What should you think about when choosing a partner enablement tool?
There are many types of partner enablement tools out there. What we’ve found, however, is that there are some features and offerings that can give you an outstanding ROI and a much easier time managing your partner sales. What these have in common is:
- They make it easier for you to keep track of your partners and their success
- They give you a way to make sure all partners are articulating your message correctly
- They provide a way for you to engage them digitally and nurture the relationship
- They make life easier for your partners by centralizing communication and content
- They offer a robust version control that ensures that all partners are always working with the latest material.
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With SP_CE you can control partner interactions and maintain your message and compliancy at each step of the way. Our platform gives you
- 1 central, digital room that your partner can share with customers – filled with the right product message and material. Material that you can keep automatically updated through a robust version control.
- 1 room to collaborate with your partner and keep them active with regular updates. Making sure your partner isn’t just enabled but also engaged.
That way, you and your partners get the ultimate conditions to succeed. Read more about SP_CE for partner enablement here, find more information in our Channel Sales FAQ – or contact us to see how SP_CE can boost your partner sales.
