A digital sales room, is, in many ways, the next step for B2B sales. Something that has become clear as more and more B2B customers move online.
A digital sales room can also be talked about in terms of a virtual sales room. It differs from a digital showroom, that is more focused on showcasing more straight-forward products that would, otherwise, be seen in a physical store etc. It is, of course, also used by B2B organizations selling to, for example, retail stores, but have as of now primarily been adapted by B2C, retail organizations. Especially in the fashion industry.
A digital sales room, on the other hand, tends to up the possibilities a bit. Which may be especially important for B2B organizations whose products and services are a bit more complex. Or where the sales process is a bit longer.
A place to communicate, meet and make sales
What the digital/virtual sales room offers will differ. Generally speaking, one may say that it is a digital space where sales representatives can share information, communicate and connect with potential buyers. Where proposals can be shared, discussed and followed-up on, and where products and services can be presented and content can be uploaded.
That said, there are rather few providers of this type of service, and their offerings differ. In other words, it is a good idea to look over what is offered and choose according to your organization’s specific needs. The key thing to look for being a service that empowers your sales representatives to close sales and have an easier time keeping track of customers and proposals. And, if the service can also up the experience for the customer, so that they get a more streamlined, engaging and smoother purchasing journey, the choice of service can also greatly impact your long-term results. Something that is particularly true if the service offers branding opportunies, so that customers can get a seamless experience, recognize and remember your organization. A simple way of further professionalizing your customer interactions, the value of which should not be underestimated.
The digital sales room will, without a doubt, be an incredibly important tool for B2B organizations moving forward. Offering ways to make the digital sales journey easier for sellers, and the purchasing journey smoother and more engaging for buyers. Something that can give a critical competitive advantage when B2B organizations are seeing their customers move more and more online.