Smarketing basically means that sales and marketing come together. For the medtech industry, it can be an absolute game changer that gives your product the ROI it deserves.
What is smarketing?
Smarketing is more or less the idea of breaking down the silos that keep sales and marketing separate. It means that sales and marketing join forces and find ways to work together to give your buyer a relevant experience at each point of their buyer’s journey. In other words, it means that the line between sales and marketing is erased (or somewhat blurred) and that both departments find common ground to work in, oftentimes with outstanding results. In fact, a LinkedIn study found that 87 % of leaders in sales and marketing see that an effective collaboration between marketing and sales can promote a substantial business growth.
Instead of having each department work in separate silos, where sales might lack information about what marketing material to use and where marketing might be unaware of the accounts that are targeted, smarketing lets both departments work effectively together. Which, in turn,
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