The next step for medtech marketing
To get your product out and have it be noticed by the right buyers, it can be a good idea to:
1. Use different channels
It’s usually a great idea to use an omnichannel model, where you get your product out through a bunch of channels. In 2020, medtech products were usually launched with social media, email and online conferencing. A solid combination that serves to meet healthcare professionals where they are.
That said, it can pay off to add more channels into the mix. Where, for example, customized landing pages and microsites offer a chance to easily share truly enriching content that convert. Some microsites even have embedded video tech and webinar possibilities, which means that you could offer potential buyers a one-stop shop for everything they need to know about your product.
This can be especially powerful if you create an omnichannel model where said microsites are used in combination with sales outreach. Where, for example, digital microsites can complement, and enhance, outreach efforts and face-to-face meetings.
2. Share the content the buyer needs
Relevancy is key for so many things. This is even more true for getting a medtech product out, when the buyers you engage need the right information to make a decision – and a lot of it. By finding tools that let you easily share material with buyers in different stages of their journey, you can give them the information they need when they need it.
Here, it’s important that you have a way to control your message and material across your organization, so that you can make sure that the information that goes out is always accurate. Which, of course, is absolutely vital for the healthcare professionals buying your products – and crucial from a compliance viewpoint.
3. Do something different
When it comes to standing out from the crowd, there is huge value in standing in the forefront. In other words, you can try to find new ways and tools to present your products in the best light possible. It can make your product pop, and have buyers stop and look when they encounter it. Which is all the more necessary now that more and more actors are going digital, and your buyer encounters a ton of messages and content every time they go online.
Did you know? Our SP_CE Showrooms work like a microsite with more features, and can help you get the right material to the right buyer in a way that’s instantly noticeable. Check it out live in our Medtech Showroom or contact us to learn more.