Project Description

In this webinar, we discuss how sales and marketing together can revolutionize the way we interact with customers in B2B. Beata Wickbom and Jonas Hammarberg both have experience of how to turn your sales organization into a sustainable more profitable sales organization with the help of marketing.

How will aligning sales and marketing actually make a difference? With different objectives and targets, it is sometimes difficult to align and even understand each other’s challenges and pains.  Marketing is working on brand building and lead generating meanwhile sales take the leads and close them – this is the old way of working and most likely something we can all recognize.

So to avoid the clash that sometimes occurs between sales and marketing we need to start running in the same direction with the same goal in mind. The potential of joining forces and leveraging each other knowledge and skills will without a doubt increase our chances of closing more deals and creating a greater brand in the market.

So where do you start? Watch this 10 min webinar and you will find out what’s next for your organization with an aligned sales and marketing team.


Beata Wickbom
Expert on Digital Meetings & Head of Insights
at SP_CE

Jonas Hammarberg
Founder and CEO
of SP_CE

Our host Beata Wickbom is expert on Digital Meetings and was awarded Moderator of the Year. Beata monitors the B2B Sales world with a combined focus on human interaction and technology, in her role as Head of Insights at SP_CE.

Jonas Hammarberg, is the founder and CEO of SP_CE. Jonas is serial entrepreneur with 25+ years of B2B Sales. He is also business coach, a celebrated keynote speaker and author of best selling books on digitalisation and business transformation.

Watch on-demand