Hi Thomas! What made you start looking for Digital Sales Rooms like SP_CE?
Our product, 3ngage, lets manufacturers create digital simulations of their products. It’s an innovative way to boost the digital customer experience. 3ngage product simulations have a lot of benefits – as they drive conversion and product understanding – but it’s something completely new to most manufacturers and it’s been a challenge for us to explain how it works.
How did SP_CE come to be on your list of possible suppliers?
We quickly realized that SP_CE was better suited for sales than any other tool. First of all, it was the ability to launch 3ngage product experiences so that all meeting participants could try them directly in the meeting – without hopping to another browser tab. Secondly, it was the fact that the SP_CE set-up makes it easier for our potential customers to return to the sales room at any time, to download sales material or find links to try 3ngage.
What made you choose SP_CE instead of another supplier?
SP_CE was the only meeting-tool supplier that worked for us. 3ngage is about boosting the digital customer experience and digitalizing our customers’ buying journeys – that’s exactly what SP_CE does for sales meetings.
What do you appreciate the most about SP_CE?
First of all, that we can let our customers try 3ngage product simulations directly in a meeting. That’s the best way to explain what we do. Then there’s the ability to create content repositories, with sales presentations and demo links, and that our customers can revisit after a call. As our sales cycles are pretty long and often involve several meetings, it’s also great that we can keep having those meetings in the same room.
What are your expectations on SP_CE?
We’ve just finished an investment round intended to let us boost our sales. We are looking to use SP_CE for all sales meetings and integrate it fully with our sales processes. My expectation is that SP_CE will be the hub for our sales processes.
What have been the results so far?
So far our potential customers really appreciate the way we do meetings with SP_CE, but it takes time for them to get used to the idea that there is one sales room they can revisit multiple times.
What has been the biggest challenge?
The biggest challenge was to switch our thinking from one-off digital meetings, followed up by email and other tools, to multiple-use digital sales rooms. Which is, of course, totally different.
How did you get past this challenge?
We simply spent time testing and using SP_CE. That’s all it took.
Do you have any advice for others who are embarking on their SP_CE journey?
I think that the best thing to do is to simply try SP_CE for a time. I’m pretty sure the usability and features will convince you to take the plunge.
What are your plans moving forward?
Our plans now is to fire up our sales machine – which we have upgraded, greased and polished – and continue winning new customers in the Nordics, EU and the US.
Check out the 3ngage product experiences here